Hyundai Artlab

PROJECT HASHTAG 2020

MMCA
2020
PROJECT #
Entrance of PROJECT HASHTAG 2020
Entrance of PROJECT HASHTAG 2020
Photo: Tabial, Image provided by MMCA

PROJECT HASHTAG 2020
July 24 2020 – September 30 2020, MMCA Seoul

About the Exhibition

PROJECT HASHTAG 2020 introduced two winning teams of creators: GANGNAMBUG and Seoul Queer Collective. Both teams focus on specific districts of Seoul – Gangnam and Jongno 3-ga resp...

PROJECT HASHTAG 2020 introduced two winning teams of creators: GANGNAMBUG and Seoul Queer Collective. Both teams focus on specific districts of Seoul – Gangnam and Jongno 3-ga respectively. They explore the mix of unique stories and social issues in each region, and thus aim to serve the region as a microcosm for the wider problems of our world.

GANGNAMBUG (Lee Jungwoo, Park Jaeyoung, Lee Kyungtaek, Kim Nayoun) portrays Gangnam as a strange anomaly or a computer malfunction of sorts that unexpectedly emerged through the urban development of Korea. The team examines the key points of contention within this district that is symbolic of Korea’s economic growth such as its astronomical real estate prices, luxury shops and renowned private education facilities. By creatively tweaking the images and values associated with Gangnam in their works including GANGNAMBUS and Win, Lose or Draw: The Drawing Competition, GANGNAMBUG sheds new light on the district and its lifestyle.

Seoul Queer Collective (Kwon Wook, Kim Jungmin, Nam Soojung, Jung Seungwoo) has a particular interest in minority groups that have been ‘Other-ized’ through the rampant gentrification of Jongno 3-ga. The team applies the name “urban queers” to all minority residents or workers who have been labeled as undesirable or detrimental to the beauty of the city, including the homosexuals, flo-house residents, and homeless. The team’s goal is to visualize the existence of those who have been marginalized by the city’s hierarchy, and to encourage their acceptance as neighbors through seminars, website, sound installations, and publication including Others, Jongno 3-ga.