Programs | Hyundai Artlab


Our intention with all we do is to spark dialogue, empathy, and collaboration beyond boundaries.

MMCA Hyundai Motor Series is an annual exhibition series presented as part of a decade-long partnership between the National Museum of Modern and Contemporary Art, Korea (MMCA) and Hyundai Motor. Each year, MMCA offers an artist from Korea, with a unique artistic vision, an opportunity to explore their creative process to its full potential and present a solo exhibition of new works at MMCA Seoul. This new 10-year series started in 2014 with an exhibition by Lee Bul and continues to introduce new attitudes and dynamic possibilities to the contemporary art scene.

The Hyundai Commission is a new series of site-specific installations by international artists in Tate Modern’s iconic Turbine Hall, made possible by the unique partnership between Tate and Hyundai Motor confirmed until 2026. Since Tate Modern opened in 2000, the Turbine Hall has hosted some of the world’s most memorable and acclaimed works and the way artist have interpreted this space has revolutionized public perceptions of contemporary art. The annual Hyundai Commission offers artists an opportunity to create new work for this unique context while bringing forward some of today’s most pressing questions.

The Hyundai Project: Art + Technology is a key initiative of Hyundai Motor’s ongoing 10-year partnership with the Los Angeles County Museum of Art (LACMA). Recognizing pioneering artists Robert Irwin and James Turrell, The Hyundai Project: Art + Technology supported the acquisition of Robert Irwin’s Miracle Mile (2013) and James Turrell’s Light Reignfall (2011), the Perceptual Cell as its first example. Inspired by LACMA’s original Art and Technology program (1967-71), this joint initiative dedicated to exploring the convergence of art and technology, presents a series of contemporary exhibitions and programs that support artists’ experiments with technology - including LACMA’s Art + Technology Lab.

The Hyundai Project: Korean Art Scholarship Initiative is designed to encourage deepening and broadening Korean art history and promote Korean art on a global scale. There has been a relative lack of systematic research of Korean art history compared to the heightened interest in Korean art shown by the public today. Given the circumstances, The Hyundai Project: Korean Art Scholarship Initiative creates a new long-term platform and a model for research in Korean art with global scholars in partnership with LACMA. The program will deliver three ground-breaking exhibitions over the next 10 years that will examine key aspects of Korean art. Scholarship in each of these areas will be pursued through exhibitions, international symposia, online presentations, and publications.

Brilliant Ideas is a video series that profiled 77 contemporary artists around the globe, presented in partnership with Bloomberg.

With a spirit of celebration and support, Hyundai Motor has partnered with the Korean Pavilion at the Venice Biennale to shine light on Korean artists’ ambitious endeavors. This international art exhibition occurs every two years at venues in Venice, the Arsenale and the Giardini (Biennale’s Gardens) which house national pavilions and the Central Pavilion. The Korean Pavilion was established in 1996 with its one-storied building that holds three exhibition halls: the Transparent Hall, Historical Hall, and Cylinder Hall. Since its opening, the Korean Pavilion continues to receive honorable mentions presenting outstanding works by artists from Korea and broadening perspectives on Korean art. The longstanding support of Hyundai Motor for the Korean Pavilion at the Venice Biennale represents our ambition to connect more deeply with audiences from around the world and build on making art accessible for all.

The Los Angeles County Museum of Art (LACMA) Art + Technology Lab supports experiments in design, creative entrepreneurship, adventures in art and industry, collaboration, and interdisciplinary dialogue. With the launch of The Hyundai Project at LACMA, the Art + Technology Lab has been presented by Hyundai since 2015 with collaborators such as Accenture, Jet Propulsion Lab, Massachusetts Institute of Technology, Snap Inc. and founding members Google and SpaceX.

Every year, the Lab selects and supports artist projects that engage emerging technology. Selection criteria includes artistic merit, opportunities for public engagement, and the suggested forms of data, methods, and/or models that might be of interest to other artists.

VH AWARD is an award platform dedicated to discovering and cultivating emerging Asian media artists engaged with the context and future of Asia. Initiated in 2016, the award supports the media artists to share their artistic experiments and amplify their voice on diverse issues, by offering the opportunity to participate in the global residency program and to present exhibitions across various global platforms.

The Hyundai Blue Prize Art+Tech was established in 2017 by Hyundai Motor as an annual award program to inspire the creativity of emerging Chinese curators in art and technology. Each year, emerging Chinese curators submit exhibition proposals based on a theme that fosters a collective discussion on the long-term vision of shared future and technology. After the submission, up to six shortlisted curators are offered an one-on-one mentorship that helps them to elaborate their ideas, make connections within the art world, and explore their full potential.

ART+TECHNOLOGY is a video series presented in partnership with Bloomberg that spotlights individuals and institutions from around the world who are pushing the boundaries of art and technology. This 3 to 4-minute series reveals a new revolution pioneered by talented individuals who have fused the realms of art with today’s breakthrough technologies.

Hyundai Tate Research Centre: Transnational’s vision is to explore new
perspectives on global art histories and highlight global exchanges between artists and their ideas. Newly established in January 2019 as part of a long-term partnership with Tate, the Centre reflects a shared vision of how connections that have been overlooked can provide a new way of framing history.

PROJECT # promotes interdisciplinary collaborations among next-generation creators from diverse genres, ranging from artists, writers, filmmakers, and dancers to architects, engineers and researchers in Korea. In partnership with the National Museum of Modern and Contemporary Art, Korea (MMCA), the project embraces the open spirit of the hashtag(#) – a versatile symbol that has evolved into a dynamic tool for seeking possibilities of infinite and random communication – and offers a platform for cross-boundary discussion. In PROJECT #, two teams of creators are selected annually and are provided with various supports including the opportunity to share their works at MMCA Seoul.

The partnership between Hyundai Motor and LACMA continues to evolve and expand internationally. As a presenting sponsor, Hyundai Motor’s commitment supports a series of exhibitions and enables a public program under the theme of Art+Tech that offers extraordinary experiences for audiences in China.

Launched in 2021, Hyundai Motor and Rhizome of the New Museum’s ongoing partnership fosters collaboration between the fields of art and technology. Through this collaboration, Hyundai Motor and Rhizome supports artists working with new, experimental forms and explores innovative ways of bringing art to audiences on a global scale during these challenging times.

The partnership presents World on a Wire exhibitions in Seoul, Beijing, and Moscow, which bring together artistic positions from each host city and from the West, reflecting different cultural interpretations of the theme. World on a Wire transforms the gallery space into a hybrid-reality terrarium of vivid, artist-made synthetic life forms, exploring the possibilities and poetics of simulation as an artistic practice. The exhibitions embrace the blurring of lines between the virtual and the real, and the attendant possibility that through simulation we might reimagine our world, together.