About Hyundai Artlab

In 2013, Hyundai Motor initiated its first long-term partnership, a ten-year commitment to National Museum of Modern and Contemporary Art, Korea (MMCA), the nation's foremost cultural institution. Over the past decade, our collaboration has been dedicated to the expansion of Korea's contemporary art community, transcending borders to engage a global audience and facilitate access to the dynamism of contemporary Korean art. Our joint initiatives encompass the MMCA Hyundai Motor Series, an annual large-scale solo exhibition by esteemed Korean artists, and PROJECT HASHTAG, an interdisciplinary call-to-action for experimental collaboration amongst the next generation. Our partnership aspires to contribute significantly to the enrichment of Korea's artistic and cultural landscape, and expand its global reach.

In 2014, Hyundai Motor and Tate announced an unprecedented 11-year partnership, marking the most extensive collaboration in the museum’s history. Our commitment began with the support of the acquisition of nine works by the Korean artist Nam June Paik. In 2015, we launched the Hyundai Commission, an annual series of site-specific installations by international artists in Tate Modern's Turbine Hall whose interpretation of the space has revolutionized public perceptions of contemporary art. Our partnership expanded in 2019 with the Hyundai Tate Research Centre: Transnational, a global research initiative focusing on global exchanges of artists and their ideas, with a vision to offer new perspectives on global art histories by highlighting exchanges beyond countries of origin. In 2025, Hyundai Motor and Tate announced the extension of their significant partnership, which encompasses support of both the Hyundai Commission and the Hyundai Tate Research Centre: Transnational, until 2036. This partnership is built on a shared vision to offer new ways to experience art and support diverse perspectives from across the contemporary cultural landscape.

The experimental spirit of Los Angeles County Museum of Art (LACMA) is reflected in its work with artists, technologists, and thought leaders, as well as in its partnerships, to share collections and programs, create pioneering initiatives, and engage new audiences. Founded in 1961, LACMA is the largest art museum in the western United States. In 2015, Hyundai Motor partnered with the museum to further our shared commitment to the values of openness, flexibility, and creative thinking. Under the umbrella of The Hyundai Project at LACMA, this ten-year partnership—the longest and largest programmatic commitment in LACMA's history—encompasses acquisitions, exhibitions, and publications, with a focus on two important fields: Art + Technology and the Korean Art Scholarship Initiative. In 2026, Hyundai Motor and LACMA announced the extension of their longstanding partnership through 2037. The next phase introduces a new exhibition initiative under Hyundai Project and continued support for the Art + Technology Lab.

Hyundai Motor continues to support the Korean Pavilion as the lead supporter for five consecutive exhibitions, including the 2015, 2017, 2019, 2022, and 2024 Venice Biennale, reaffirming our ambition to connect more deeply with audiences from around the world and build on expanding exchanges. Founded in 1895, the Venice Biennale is one of the world’s most important international art exhibitions, taking place in national pavilions throughout the city and the Central Pavilion every two years. Since its inception in 1995, the Korean Pavilion continues to receive honorable mentions for presenting outstanding works by artists from Korea and broadening perspectives on Korean art across the global landscape.

For three years, beginning in 2015, Hyundai Motor partnered with Bloomberg to develop “Brilliant Ideas,” a series of videos profiling the most exciting artists working today, which aired on Bloomberg TV and online. In 2018, we extended our partnership—lasting through 2024—to produce “ART + TECHNOLOGY,” a video series exploring science and technology, and how breakthroughs impact contemporary art and everyday life, including robotics, the blockchain, and AI. Our partnership with Bloomberg creates opportunities for audiences worldwide to connect across boundaries by engaging with art and new ideas. Both series remain available to stream online, with all episodes of “ART + TECHNOLOGY” now viewable on our website.

In 2019, Hyundai Motor partnered with the Yuz Museum in Shanghai as part of the ongoing partnership between Hyundai Motor and LACMA, to further connect with global audiences in China. The partnership presented "In Production: Art and the Studio System" as its inaugural exhibition, featuring works by 24 contemporary artists and emphasized the overlapping histories of visual art and film.

In 2021, Hyundai Motor and Rhizome partnered to support artists working with new and experimental forms. Established in 1996, Rhizome champions born-digital art and culture through commissions, exhibitions, scholarship, and digital preservation. Since 2003, Rhizome has been an affiliate in residence at the New Museum of Contemporary Art, working with the institution to explore the future of contemporary art and technology. To date, the partnership resulted in “World on a Wire,” a digital and physical exhibition exploring blurring lines between the virtual and the real. The group exhibition traveled to Hyundai Motorstudios in Beijing, Seoul, and Moscow, with unique institutional partnerships, including with the Central Academy of Fine Arts in Beijing and the Garage Museum of Contemporary Art, in Moscow. The project continues online as a generative web-based artwork by Yehwan Song—worldonawire.net.

In 2024, Hyundai Motor and the Whitney Museum of American Art announced a 10-year partnership to enable the launch of the Hyundai Terrace Commission, an annual series of new site-specific works, in addition to support for the Whitney Biennial, the museum’s groundbreaking and signature presentation of the leading contemporary American art of our day. Since its inception in 1930, the Whitney has introduced emerging or relatively unknown artists to a larger audience and continues to be a powerful force in modern and contemporary art. Driven by a deep respect for artists and their vision, this new collaboration will expand a shared commitment to presenting the most relevant art and ideas of our time and opening up discussions for audiences worldwide. This is one of the museum’s longest and most expansive global corporate partnerships to date.

“We are thrilled to bring together the artistic legacies and exchanges from Cheongju, New Delhi, and Manchester in this unique collaboration. This groundbreaking project seeks to honor the rich heritage and innovative spirit of these cities, showcasing their shared passion for craftmanship while embracing contemporary interpretations and visions of textile art and its interconnected narratives.”

Jaeyoung Kang & Sook-Kyung Lee
Artistic Director, Cheongju Craft Biennale 2025 & Director, The Whitworth

Co-organized by the Cheongju Craft Biennale 2025 and the Whitworth, in collaboration with the National Crafts Museum & Hastkala Academy, Hyundai Translocal Series: Entangled and Woven brings together newly commissioned works by eight artists and collectives from Korea and India, shaped through collaboration and shared craft traditions.

The Cheongju Craft Biennale, which is held in Cheongju, Korea, is a biannual international event that integrates artistic aspects of crafts. The Biennale resonates with contemporary emotions and sensibilities, striving to shape the future of crafts in collaboration with the world. Established in 1999, it brings together an average of 1,000 artists from over 60 countries and attracts around 300,000 visitors each edition, fostering a shared appreciation for the value of craft.

The Whitworth at The University of Manchester holds an internationally important archive and renowned collection of over 62,000 works of art, textiles and wallpapers. Reflecting Manchester’s important role in the history of world textiles, they also hold an archive of around 20,000 textiles, including examples from South Asia. With their developed reputation for its national and transnational exhibitions and programs, the Whitworth is committed to present and create new knowledge around the work of international artists and makers through dynamic program of displays and engagement projects that connect audiences with the most current social and political issues of today.

“We are excited to be a part of the Hyundai Translocal Series deeply dedicated to art and to transnational dialogues between museums, creatives, and audiences. Our museums, located in cities on opposite sides of the world and united by the spirit of Nam June Paik, who envisioned encounters transcending time and space by combining technology and art, look forward to collaboratively celebrating Paik’s legacy.”

Namhee Park & Jochen Volz
Director of Nam June Paik Art Center & General Director of the Pinacoteca de São Paulo.

In 2025, the Hyundai Translocal Series facilitated the exchange between the Nam June Paik Art Center and the Pinacoteca de São Paulo, exploring the theme of “media and performance” through a forum and research trip in São Paulo and Yongin. Building on the exchanges, the two institutions will present co-curated exhibitions in November 2026, translating their collaborative inquiry into a collective experience.

The Nam June Paik Art Center, established in 2008, honors the contributions of “the father of video art” and celebrates Nam June Paik’s interdisciplinary artistic legacy. It also seeks to empower the next generation of creators who embody key tenets of his practice: innovation, heritage community, and harnessing technology to advance artistic achievement.

The Pinacoteca de São Paulo is the oldest publicly accessible museum in São Paulo founded in 1905. Renowned for its extensive collection of 19th-century Brazilian art, the institution has since expanded to include contemporary works by some of the most respected global artists, and hosting a comprehensive, multidisciplinary program including new media.

“We are delighted to participate in the Hyundai Translocal Series, which allows us to transcend physical distances, share the unique cultural and environmental fabrics of our two great cities, and collectively explore the push and pull of the global and the local in contemporary art.”

Changsub Lim & Regan Grusy

Director of the Ulsan Art Museum & Acting Director of the New Museum

In 2026, the Hyundai Translocal Series brings together the Ulsan Art Museum (Korea) and the New Museum (United States), exploring the convergence of art and technology by engaging Ulsan and New York as distinct yet interconnected sites. Over three years, the two institutions will collaboratively develop three annual exhibitions, beginning with newly commissioned works by Ho Tzu Nyen, presented at the New Museum from September 24 and at Ulsan Art Museum from October 22, 2026.

Opened in January 2022, Ulsan Art Museum is the city’s first public art museum, envisioned as a future-oriented museum grounded in digital technology and serving as an open platform for experimental and innovative artistic discourse, with facilities including the XR Lab, a dedicated immersive space for media art.

Founded in 1977, the New Museum is the only museum in New York City exclusively devoted to contemporary art, serving as a center for exhibitions, information, and documentation about living artists from around the world, and a hub of new art and new ideas.

“The collaboration for the Hyundai Translocal Series is of great significance as a platform for cultural dialogue and as a global initiative. It stimulates artistic innovation and knowledge-based research at the intersection of the arts and artificial intelligence, while supporting cross-border collaborative projects.”

Eunju Choi & Her Excellency Huda Alkhamis-Kanoo

Director of Seoul Museum of Art (SeMA) & Founder of Abu Dhabi Music & Arts Foundation (ADMAF)

In 2026, the Hyundai Translocal Series brings together the Seo-Seoul Museum of Art (Korea) and Abu Dhabi Music & Arts Foundation (UAE), critically exploring today’s technological environment, including artificial intelligence, and raising translocal questions by situating technologies within the historical, infrastructural, and social conditions that shape them. Four artists or collectives will participate in an interdisciplinary residency program developed in collaboration with Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), with newly commissioned works to be presented in Abu Dhabi in 2027 and in Seoul in 2028.

The Seo-Seoul Museum of Art, which opened in March 2026 as the first public art museum in Seoul’s southwestern region, is dedicated to the exploration of new media art, advancing critical discourse and experimental practices with an emphasis on emerging artistic media and languages.

Founded in 1996, Abu Dhabi Music & Arts Foundation (ADMAF) is one of the first cultural organisations in the Arabian Gulf, pioneering new artistic practices and deepening global cross-cultural dialogue through the Abu Dhabi Festival, year-round youth platforms, and community programmes.