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The Hyundai Project: Art + Technology | LACMA
The Hyundai Project at LACMA: Introduction
The Hyundai Project at LACMA: Introduction
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The Hyundai Project at LACMA: Introduction. Courtesy of LACMA. Film © Hyundai.
About the Film
In 2015, Hyundai Motor partnered with the Los Angeles County Museum of Art (LACMA) for a ten-year partnership, under the umbrella of The Hyundai Project at LACMA. The partnership—the longest and largest programmatic commitment in LACMA's history—encompasses acquisitions, exhibitions, and publications, with a focus on two important fields: Art + Technology and the Korean Art Scholarship Initiative.
About LACMA
The experimental spirit of Los Angeles County Museum of Art (LACMA) is reflected in its work with artists, technologists, and thought leaders, as well as in its partnerships, to share collections and programs, create pioneering initiatives, and engage new audiences. Founded in 1961, LACMA is the largest art museum in the western United States. In 2015, Hyundai Motor partnered with the museum to further our shared commitment to the values of openness, flexibility, and creative thinking. Under the umbrella of The Hyundai Project at LACMA, this ten-year partnership—the longest and largest programmatic commitment in LACMA's history—encompasses acquisitions, exhibitions, and publications, with a focus on two important fields: Art + Technology and the Korean Art Scholarship Initiative.
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