The Hyundai Project at LACMA: Introduction
The Hyundai Project at LACMA: Introduction
The Hyundai Project at LACMA: Introduction
The Hyundai Project at LACMA: Introduction
About the Video
In 2015, Hyundai Motor partnered with the Los Angeles County Museum of Art (LACMA) for a ten-year partnership, under the umbrella of The Hyundai Project at LACMA. The partnership—the longest and largest programmatic commitment in LACMA's history—encompasses acquisitions, exhibitions, and publications, with a focus on two important fields: Art + Technology and the Korean Art Scholarship Initiative.
The Hyundai Project at LACMA: Introduction. Courtesy of LACMA. Film © Hyundai.
About the Program
The Hyundai Project: Art + Technology at LACMA supports exhibitions and programs that spark dialogue, inspire empathy, and encourage collaboration beyond boundaries. As a first step towards this goal, we supported the museum’s acquisition of major works by Robert Irwin and James Turrell, two now legendary artists who were members of LACMA’s original Art and Technology Lab program (1967–1971). Continuing its mission, The Hyundai Project: Art + Technology at LACMA presents exhibitions that illuminate the profound interplay between art and technology, underscoring their pivotal role in comprehending humanity and shaping our encounters with the future.