PROJECT HASHTAG is a five-year initiative that fosters the next generation of Korean artists through an annual open call. The program provides support for the creation and presentation of experimental artworks that push boundaries. Reflecting the fluid and open nature of the hashtag symbol (#), this comprehensive program empowers emerging talents to engage in imaginative interdisciplinary collaborations that redefine artistic expression. The program embraces diverse fields, including painting, sculpture, new media, film, design, architecture, music, dance, linguistics, biology, physics, poetry, fiction, and hypertext. Annually, two creator teams are selected for a grant, an MMCA Residency Changdong studio space, and a showcase at MMCA Seoul. Launched in 2019, this program stems from MMCA and Hyundai Motor's decade-long partnership, dedicated to broadening Korean contemporary art's reach and impact.