Korean Pavilion at the Venice Biennale: KOO JEONG A - ODORAMA CITIES
Korean Pavilion at the Venice Biennale: KOO JEONG A - ODORAMA CITIES
Korean Pavilion at the Venice Biennale: KOO JEONG A - ODORAMA CITIES
Korean Pavilion at the Venice Biennale: KOO JEONG A - ODORAMA CITIES
About the Video
Watch KOO JEONG A and their collaborators explain the process of constructing the 2024 Korean Pavilion at the Venice Biennale. Collecting approximately 600 global and regional scent memories, the exhibition space serves to reconstruct the aromas of the Korean peninsula. These invisible yet potent scents fill the atmosphere, allowing memories to unfurl and time to meander, exploring the intricacies of our spatial experiences in how we perceive and remember spaces.
Courtesy of La Biennale de Venezia. Video © Hyundai Motor Company
About the Program
Hyundai Motor continues to support the Korean Pavilion at the International Art Exhibition of La Biennale di Venezia as the lead supporter since 2015. By confirming the partnership through 2034, Hyundai Motor reaffirms our deep commitment to fostering a sustainable ecosystem for nurturing experimental artistic practices and critical discourses.Founded in 1895, the International Art Exhibition of La Biennale di Venezia is one of the world’s most important international art exhibitions, taking place in national pavilions throughout the city and the Central Pavilion every two years. Since its inception in 1995, the Korean Pavilion continues to receive honorable mentions for presenting outstanding works by artists from Korea and broadening perspectives on Korean art across the global landscape.