Korean Pavilion

ODORAMA CITIES: Collaborators Film

ODORAMA CITIES: Collaborators Film

About the Video

Korean Pavilion artist, KOO JEONG A and their collaborators, including two artistic directors, and scent memory participants, share how they collectively shaped ODORAMA CITIES, blending olfactory memories into an immersive sensory journey.

Courtesy of La Biennale de Venezia Video © Hyundai Artlab

About the Program

Hyundai Motor continues to support the Korean Pavilion at the International Art Exhibition of La Biennale di Venezia as the lead supporter since 2015. By confirming the partnership through 2034, Hyundai Motor reaffirms our deep commitment to fostering a sustainable ecosystem for nurturing experimental artistic practices and critical discourses.Founded in 1895, the International Art Exhibition of La Biennale di Venezia is one of the world’s most important international art exhibitions, taking place in national pavilions throughout the city and the Central Pavilion every two years. Since its inception in 1995, the Korean Pavilion continues to receive honorable mentions for presenting outstanding works by artists from Korea and broadening perspectives on Korean art across the global landscape.

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