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Bloomberg Brilliant Ideas: Choe U-Ram

Bloomberg Brilliant Ideas: Choe U-Ram

A sculpture of a winged human comprised of glowing, swirled black filaments, creating a radiant display from within.
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About the Film

U-Ram Choe is one of South Korea’s most exciting contemporary artists. Born in 1970 in Seoul, U-Ram creates meticulously intricate and beautiful art works. Biology, mathematics, robotics and engineering shape his work. In this episode of the series "Brilliant Ideas," presented by Bloomberg and Hyundai, U-Ram talks about his struggle to become an artist and reveals how he makes his extraordinarily life-like sculptures. His art has been shown in cities across the world including Tokyo, Venice, New York and Shanghai. His machine-like sculptures are remarkable - they have to be seen to be believed.

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About Bloomberg

For three years, beginning in 2015, Hyundai Motor partnered with Bloomberg to develop “Brilliant Ideas,” a series of videos profiling the most exciting artists working today, which aired on Bloomberg TV and online. In 2018, we extended our partnership to produce “ART + TECHNOLOGY,” a video series exploring science and technology, and how breakthroughs impact contemporary art and everyday life, including robotics, the blockchain, and AI. Our partnership with Bloomberg creates opportunities for audiences worldwide to connect across boundaries by engaging with art and new ideas. Both series remain available to stream online, with new episodes of “ART + TECHNOLOGY” presented through Spring 2024.

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