Hyundai Artlab

PROJECT # 2021

MMCA
2021 - 2022
PROJECT #
YOON JAE KIM. Provided by MMCA
<PROJECT HASTAG 2021> Gallery Entrance
YOON JAE KIM. Provided by MMCA

PROJECT HASHTAG 2021

November 3 2021 – February 6 2022, MMCA Seoul

About the Exhibition

PROJECT HASHTAG 2021 reflects concerns of Gen Z and millennial artists regarding online experiences and environments that are heavily influencing and rapidly reshaping our human va...

PROJECT HASHTAG 2021 reflects concerns of Gen Z and millennial artists regarding online experiences and environments that are heavily influencing and rapidly reshaping our human values in the post-pandemic era. PROJECT HASHTAG 2021 presents the newly selected teams - After New Order… and The Duck Among Us. They observe how traditional human values are expanded or distorted in the virtual space and how "the web" has brought about new social rules, ethical standards, and expression of new emotions and desire.

After New Order… asks if utopian qualities we had expected from the early internet such as freedom, openness, and ethical values have been realized in the current online world and reviews directions we should take to promote them. The team explores the problems both from the ethical and environmental perspective through seven projects in forms of website, installation, workshop, and publication #KoreaWebsitePrize, #AltMMCA, and #MicroDataCenter. With these virtual and physical worlds they’ve constructed, the team aims to ensure web accessibility, independence from dominating platforms, and eco-friendliness.

The Duck Among Us focuses on subculture by actively engaging with online platforms and looks into human desires that are expressed openly within anonymous subculture contexts. Artists present pixel ducks as a symbol of the cycle of desire, consumption, and death as they are easily consumed and discarded. Inspired by music videos, web novels, and Instagram posts, the project brings these online imaginations into the real world through performance, installation, and web novel including #WhosTheDuckAmongUs? and #IFeelLikeEatingYouToday.

The official website projecthashtag.net connects with the on-going online projects that have expanded from the exhibition and generates transmuting contexts by sorting out the artworks with hashtags provided by the artists. Ushered by the hashtags, users can find further details, processes and stories about the artworks.