CHOIJEONGHWA: Blooming Matrix

MMCA
2018 - 2019
MMCA Hyundai Motor Series
Young Flower, 2016-2018

Young Flower, 2016-2018

Plastic crown, steel structure, dimension variable. Image provided by MMCA

About the Exhibition

CHOIJEONGHWA is known for using common, cheap, and discarded everyday materials in his work, from plastic baskets and brooms to piggy banks and balloons. For Blooming Matrix, his 2...

CHOIJEONGHWA is known for using common, cheap, and discarded everyday materials in his work, from plastic baskets and brooms to piggy banks and balloons. For Blooming Matrix, his 2018 MMCA Hyundai Motor Series exhibition, the artist presented several pieces all composed of repurposed materials as a way of bringing meaning to objects that have lost their functions. Blooming Matrix included a selection of objects collected from different places that were brought together as a forest of approximately 120 towers of flowers installed to create a sense of harmony in the space. CHOIJEONGHWA’s Dandelion was presented in MMCA Seoul’s madang, or front yard. Made from approximately 7,000 pieces of tableware donated by residents of Seoul, Busan, and Daegu, Dandelion stood more than 9 meters in height and weighed almost 4 tons.

CHOIJEONGHWA (born in Seoul, 1961) repurposes everyday consumer goods, dissolving the boundary between art and popular culture. CHOIJEONGHWA’s work is often a metaphor for post-1990s Korean society, brought about by rapid economic growth. Throughout the 1990s, CHOIJEONGHWA designed spaces for young people that brought together club culture and fine art through food, music, exhibitions, performances, and seminars: Bar Ollo Ollo (1990); Space Ozone (1991); SAL Bar (1996); and Ggool (2010). His work has been placed in collections including Los Angeles County Museum of Art; Mori Art Museum, Tokyo; and the Museum of Fine Arts, Houston. CHOIJEONGHWA has had recent solo exhibitions at Gyeongnam Art Museum (202

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